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Content Marketing Director
Full time | Buffalo, New York | $40K – $60K

Abbey Mecca is looking for a Content Marketing Director. The Content Marketing Director leads agency work for clients and ensures timely development and distribution of  branded and curated content. You must have excellent writing, communication and organization skills. As the voice of our clients, you engage and respond to various audiences across multiple channels. This position requires understanding and skill in content marketing planning, content development and writing, search engine optimization, email marketing, as well as social media management.

Responsibilities

  • Development of content marketing strategies, plans and calendars for clients
  • Management of social media calendars and distribution of content
  • Development of branded and curated content for blog posts, email campaigns, and social media
  • Maintain quality control over content submitted by staff, artists, third party providers, etc.
  • Analyze social media data and referral traffic to make informed recommendations on content creation and use of social marketing platforms, tools or applications that will improve social media efforts
  • Daily monitoring of social media profile activity, analyzing data and preparing reports
  • Working with clients and agency colleagues to prepare content and communications 
  • Development and distribution of email marketing campaigns using broadcast email platforms (Constant Contact, Emma, etc.)
  • Leveraging data to deepen understanding of audiences, trends and insights

Requirements

  • At least 3 years of experience in content marketing, PR and/or social media (agency or brand side)
  • Excellent written and verbal communication skills
  • Familiarity with website CMS / WordPress backend
  • Proficient in all social media platforms and in admin roles

Personal Qualities

  • Motivated and able to work independently 
  • Productive 
  • Ambitious
  • Inquisitive
  • Ability to juggle multiple priorities and deadlines with exceptional attention to detail
  • Good sense of humor and thick skin!

If you are interested and would like to join a collaborative and fun team of creative professionals, send us an email and resume to careers@abbeymecca.com. 

Abbey Mecca & Company is a branding, advertising and digital marketing agency in Buffalo, New York. Founded in 1969, the agency works with a variety of clients in healthcare, retail, non-profit, education, and manufacturing sectors.  We use our ideas, passion, and desire to help good brands become great brands.

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