Abbey Mecca is thrilled to welcome Taylor Thompson to the Abbey Mecca team as Director of Content Marketing. With more than seven years of experience, Taylor specializes in strategic content creation and brand development. She excels at driving engagement and growth through innovative strategies and detailed execution.
Passionate about storytelling, Taylor is dedicated to crafting compelling narratives that resonate with audiences. She is responsible for planning and coordinating branded content marketing efforts for Abbey Mecca clients across web, social media and email campaigns.
“Branded content marketing is an increasingly important part of a brand’s marketing mix. Taylor brings a level of experience and expertise that allows Abbey Mecca to maximize these efforts for our clients.” Commented Dan Mecca, President and Managing Creative Director for Abbey Mecca. “We’re really excited to have Taylor on the team.”
The agency is pleased to also announce two promotions. Melissa Keith has been promoted to Vice President of Media. Joining Abbey Mecca in 2006, Melissa has more than 17 years of experience in media management and has held various positions in the media department. She oversees research, planning, buying and post-buy analysis for both traditional and digital advertising campaigns for agency clients. Melissa has been instrumental in building the digital advertising capabilities for Abbey Mecca and has brought significant value to the media services the agency provides to clients. In her new capacity, Melissa also serves on the agency management committee.
Sean Donovan has been promoted to Director of Video Content. Since joining the agency in 2022, Sean has led the production of more than 20 video projects for Abbey Mecca and has been recognized with numerous awards for creative excellence including six Telly Awards, five Davey Awards, four Addy Awards, and the 2024 Best in Show at the Buffalo Addy Awards for the documentary film, Two Wars, The Road to Integration. In this new role, Sean will continue to lead the video production efforts for the agency while exploring the use of innovative technology and techniques.
