Knock Out Cancer
- Branding, Outdoor, Print, Collateral, Website, Social Media
Knock Out Cancer!
The Primary Care Research Institute Department of Family Medicine of SUNY Buffalo received grant funding from the Erie County Department of Health to reach an underserved target population in Erie County. Defined by a geography along the East Side of Buffalo, NY and first ring suburb of West Cheektowaga, the area represented a cluster with higher than normal incidence of colorectal, prostate, kidney, lung, esophageal, and oral cancers.
UB Family Medicine hired Abbey Mecca for the development and execution of a comprehensive outreach campaign within the target population. The campaign was designed to increase cancer awareness, cancer prevention, screening and behavior change. The effort also included outreach to health care providers.
Abbey Mecca designed a multi-media campaign including campaign branding and messaging, advertising for billboards, transit, website and social media, direct mail, along with supporting collateral support materials.