The Annual Fund

Abbey Mecca worked with Buffalo Hearing & Speech Center to create an annual fundraising campaign that highlights the organization’s life-changing impact on children and families. The agency provided creative strategy, campaign design, and direct mail production, centering on the story of Roman Cantafio and his family’s journey with BHSC. This story connected with donors and showcased how donations to BHSC directly support communication, learning, and development programs and services.

Through thoughtful design and consistent messaging, the campaign strengthened donor trust and engagement, reinforcing the BHSC mission to improve the lives of children and families across Western New York.