Sleep in Heavenly Peace
Campaign
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Starting A New Chapter
Deliverables
- Creative Strategy, Campaign Design, Video, Digital
Abbey Mecca is proud to announce that our video production, Starting A New Chapter, created for Sleep in Heavenly Peace (SHP), has been awarded a 2026 Silver Telly Award for excellence in storytelling and production.
Created as the centerpiece of a national growth campaign, the video was designed to inspire individuals across the country to start new SHP chapters in their own communities. Through authentic storytelling and emotionally driven visuals, the campaign speaks directly to retirees and adults seeking purpose, connection, and the opportunity to make a meaningful impact in the next chapter of their lives.
The project highlighted not only the life-changing mission of Sleep in Heavenly Peace—ensuring that no child sleeps on the floor—but also the extensive support available to volunteers through SHP’s Chapter Support Center. The result was a compelling, motivational video that connected deeply with audiences while positioning SHP for continued national expansion.
In addition to producing the award-winning video, Abbey Mecca developed and executed the accompanying digital advertising campaign, helping SHP extend its reach through targeted social media and digital marketing initiatives designed to engage prospective chapter leaders nationwide.
