Sheldon Precision traces its roots to 1969 when the Sheldon brothers started a precision job shop to manufacture very small and precise parts for a wide variety of industries. Today, Sheldon Precision is an independent manufacturing company focused on producing even the most challenging and complex Swiss screw machined parts.
Abbey Mecca was chosen to lead multiple projects for Sheldon Precision, including a brand refreshment that cleaned up the font and colors used in the original logo. The new logo is used on all company collateral and communication materials.
Our digital marketing team redesigned Sheldon Precision’s website and optimized the site for mobile use. Also included in the redesign were various stills taken of Swiss Screw precision parts that are manufactured by the Connecticut based company. The photography, completed in-house, added professional photos to the website.
While Abbey Mecca completed the redesign of the site, we also implemented a SEO strategy that includes monthly updates, research, and content creation in the form of blog posts. These blog posts are related to Swiss Screw manufacturing, and continue to increase website traffic and improve the website’s search rankings.