Vitesse Systems
Campaign
-
Mission Critical Solutions
Deliverables
- Brand strategy, Creative strategy, Logo design. Brand standards, Activation, Web development, Trade displays, Support Collateral
Mission Critical Solutions
The client, a private equity firm, acquired a roster of related businesses they were transitioning into a single entity with the objective to become a major player in a focused industry. With the new name already selected, the PE firm engaged Abbey Mecca to develop the brand strategy, visual identity, and core marketing communications that would position the new entity as a world-class provider of design and manufacturing of systems for battlefield communications and connectivity.
Our team established a solid strategy with key messages and core values to help establish the culture of the new company and then set to work on the development of marketing communications and brand activation that would tell the story of the new company to both internal and external stakeholders.
