Campaign
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When Minutes Matter
Deliverables
Branding, Design, Creative Development, Website, Digital Marketing, Print, Social Media Management, Email Marketing, Support Collateral, Direct Mail
When Minutes Matter
Established in 1981, Mercy Flight is an independent, not-for-profit provider of emergency and non-emergency air and ground medical transport and supporting services; ensuring rapid, safe and cost effective delivery of expert response teams. The Mercy Flight team has safely completed more than 26,000 patient missions over the last 36 years.
Abbey Mecca was asked by Mercy Flight help refine the corporate brand by revised the logo and tagline and update all corporate identity materials and establishing brand design standards. Our work also included the design and develop a new responsive website.
Engagement of key stakeholders was also important, so we developed an earned media strategy that included branded content development through an ongoing email marketing effort, social media management and regular website updates. All designed to build the Mercy Flight brand value.
Brand Color Palette
The Mercy Flight brand called for the standardization of the color palette. The iconic blue and orange color scheme seen across the brand were specified using the Pantone Matching System – a global color palette to aid in establishing brand design standards
Mercy Flight Orange
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Mercy Flight Blue
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What We Delivered
Our work extended to include print advertising, collateral materials and development communications that consistently represented the new Mercy Flight brand.
