Client / Brand

Mercy Flight of Western New York

Client / Brand
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  • When Minutes Matter

Branding, Design, Creative Development, Website, Digital Marketing, Print, Social Media Management, Email Marketing, Support Collateral, Direct Mail

When Minutes Matter

Established in 1981, Mercy Flight is an independent, not-for-profit provider of emergency and non-emergency air and ground medical transport and supporting services; ensuring rapid, safe and cost effective delivery of expert response teams.  The Mercy Flight team has safely completed more than 26,000 patient missions over the last 36 years.

Abbey Mecca was asked by Mercy Flight help refine the corporate brand by revised the logo and tagline and update all corporate identity materials and establishing brand design standards. Our work also included the design and develop a new responsive website.

Engagement of key stakeholders was also important, so we developed an earned media strategy that included branded content development through an ongoing email marketing effort, social media management and regular website updates. All designed to build the Mercy Flight brand value.

Brand Color Palette

The Mercy Flight brand called for the standardization of the color palette. The iconic blue and orange color scheme seen across the brand were specified using the Pantone Matching System – a global color palette to aid in establishing brand design standards

Mercy Flight Orange


Mercy Flight Blue


What We Delivered

Our work extended to include print advertising, collateral materials and development communications that consistently represented the new Mercy Flight brand.