Innovate | Accelerate | Transform

Client / Brand

Campaign

Deliverables

A client was building a next-generation technology services company specializing in developing solutions in Data & Artificial Intelligence (“Data/AI”), Engineering R&D (“ER&D”) services and Digital Product Engineering Services (“PES”). This new company was to be formed through the partnership and simultaneous combination of two well-establish companies with strong complimenting capabilities.

The Abbey Mecca team needed to find a way to bring together the best of both brands into a new brand strategy and set of core values that were relevant to customers and employees. After establishing a solid brand strategy and meaningful core values, we set our sights on establishing a unique and memorable name for the new company.  We pursued a number of paths and developed many good options. Ultimately, the key decision point (one that applies to any naming strategy) came down to the availability of the domain name consistent with the brand name.  After much creative debate and input from the client work group, we arrived at VELTRIS.  This name checked many boxes – it was unique, sounded powerful, and communicated forward momentum – all characteristics consistent with the brand strategy and desired perception.

The name “VELTRIS” was created from a fusion of “velocity” and “trust,” two foundation attributes for the brand. The tagline of Innovate, Accelerate, and Transform, reinforces the mission and the promise made to partners that VELTRIS will innovate, accelerate, and transform their business. From there, we designed the visual identity and brand standards, and provided the client with website design and branded apparel design.