Catholic Charities
Campaign
-
Appeal 2026
Deliverables
- Creative Strategy, Campaign Design, Outdoor, Television / Video, Radio, Digital, Photography, Support Collateral
For Appeal 2026, Abbey Mecca collaborated with Catholic Charities of Buffalo to create an integrated advertising campaign. The agency led strategy, creative design, production, and media placement across digital, outdoor, and broadcast channels.
The campaign features original photography and videography from across Western New York, highlighting the individuals, families, and communities served. These visuals bring the message of help and HOPE to life, reinforcing Catholic Charities’ commitment to supporting those in need.
Through coordinated multi-channel placements, the campaign amplifies the Appeal’s reach, raising awareness and engaging communities across the region.
