Catholic Charities of Buffalo
Campaign
-
A Century of HOPE
Deliverables
- Creative Strategy, Campaign Design, Outdoor, Television / Video, Radio, Digital, Direct, Social Media Management, Support Collateral
A Century of HOPE
2023 marked the 100th anniversary of Catholic Charities of Buffalo. As a way to commemorate this milestone and create a historical account of the impact Catholic Charities has had in Western New York, Abbey Mecca created 30-minute documentary film that told the origin story of Catholic Charities and included the major events and the key figures in the Diocese of Buffalo, and the community, that have shaped Catholic Charities’ history.
Told primarily through on-camera interviews, supported with archival images, video, and other materials, the story pays tribute to the past and present, and looks with optimism to the future of Catholic Charities of Buffalo.
Abbey Mecca provided creative concept development, scriptwriting, production and post-production services for the project. The film debuted in October 2023 and was distributed across social media channels and was broadcast on select television networks in the Buffalo Niagara market. In addition to the film, a behind-the-scenes video was created and use by Catholic Charities as a teaser to build anticipation for the release of the film.
