Best
Booking.com – Muppets
I think every generation is familiar in some fashion with the Muppets – this was an entertaining, family-friendly spot that doesn’t call on any overly-topical subjects, but instead relies on old-fashioned nostalgia with some laughs. Coupled with the end screen URL – I think this is an effective and memorable spot for Booking.com
Worst
Uber Eats – Martha Steward & Charli XCX
Perhaps I’m out of the loop on this duo teaming up – but I found myself losing interest in this spot from the start. The roast jokes didn’t land for me – and this culminated in a forgettable spot for Uber Eats.
Most Popular / Ultimate Winner
Budweiser – Clydesdales
Pulling from the timeless clydesdale / Budweiser spots of the past – this fresh take following the young horse on his journey to deliver beer has all of the classic Budweiser motifs, and heavily relies on Americana. I think this will be a popular spot during the Big Game.
