Social Media Tips for Nonprofits

By Branding, Public Relations

Most nonprofits have relatively small marketing budgets compared to their profit-driven counterparts. With that being said, non-profits may lack the ability to fund traditional marketing efforts using print, television and radio advertising. That is where social media and content marketing come in. Connect with Influencers Who is considered an influencer? A person or…

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Advertising during an Olympic Year

By Advertising

On your marks…get set…spend! Business Insider wrote an article that NBCUniversal has sold more than $1 billion in advertising spots for the Summer Olympics-which start in August. NBCUniversal also announced it is on pace for an all-time advertising sales record. In addition to the increase in brand spending, NBCUniversal is…

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Branding is More Powerful than You Think

By Branding

The golden arch, the picture of the apple, the shoosh and check. These images are synonymous with McDonalds, Macintosh and Nike, respectively, but you knew that already. This is the power of branding. In order to be effective, a company must align its branding with its mission and purpose. Creating an…

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Public Relations begins from within

By Public Relations

Public Relations is a company-wide vision. From sales representatives on the front-lines interacting with customers, the engineers building the product or service, to the executives in c-level suites who decide the direction of the company, every piece of a company must be involved, and on the same page, in order…

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Public Relations

Public Relations: Communication is Power

By Public Relations

As public awareness increases through mediums that disperse real-time information, the importance of having a strong public relations strategy becomes critical in times of crisis. The New York Times wrote an article on Volkswagen’s crisis strategy-or lack thereof. As Volkswagen learned, public relations has implications far beyond the press releases…

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