We are happy to announce staff changes in the firm’s media and creative departments.
Melissa Keith has been promoted to media director at the agency. Melissa joined Abbey Mecca in December of 2006 and has held various positions in the media department. In her new role, Ms. Keith will oversee and manage research, planning, buying and post-buy analysis for both traditional and digital advertising for agency clients. A Western New York native, Keith has more than 13 years of experience in media management.
With a solid foundation in media management, Ms. Keith designs media plans that reach the target audience effectively and efficiently. Her insight and knowledge provide clients with a valuable resource in developing plans with budgets of various sizes, and for local, regional and national audiences.
Elizabeth Ervolina has been named Content Marketing Director at Abbey Mecca. Ms. Ervolina joined Abbey Mecca in 2017. In her role, Elizabeth works with clients and agency staff to plan, develop and distribute branded content across earned media channels including website, email, social media and public relations.
With a diverse background including work in advertising, sales and marketing, Ms. Ervolina brings expertise in developing and implementing digital marketing plans for brands. Her knowledge of both traditional and digital media provides valuable insight when leveraging client budgets across paid and organic content marketing. She earned a Masters degree in Integrated Marketing Communications from St. Bonaventure University and holds a Bachelor of Arts degree in Journalism and Mass Communications also from St. Bonaventure.