Empowering The Future With Junior Achievement’s Progress Report

By May 9, 2017 May 11th, 2017 Case Study, Public Relations

For the fourth consecutive year, Abbey Mecca was asked to create a Progress Report for Junior Achievement of Western New York. The Progress Report, which serves as an annual report of JA’s impact in Buffalo and Western New York, was distributed as a free-standing insert in Buffalo Business First the last week of April 2017.

Junior Achievement of Western New York's Annual Progress Progress Report

JA of WNY front and back covers

Four years ago, Abbey Mecca worked with JA of WNY to re-imagine their annual report and developed the concept of a Progress Report.  Our team designed the project with a dual purpose – showcase JA and their impact in WNY, and be a revenue generator rather than an expense.  Since JA of WNY is a non-profit, the revenue generation purpose was a game-changer.  The result was a publication and a delivery method that provides value to JA and organizations supporting JA.

In the Progress Report, JA includes these underwriters throughout the publication, associating their brands with JA and the impact in the market. Organizations supporting JA of WNY are represented in the footer section next to impressive metrics related to JA’s program participation and student’s performance.

This project is unique for other reasons. Since JA of WNY is an affiliate of the national JA organization, the brand strategy followed the direction of Junior Achievement of Greater Washington (Washington, DC) and utilized the organization’s tagline, “EMPOWER THE FUTURE” on the Report cover.

While page design is important, this was balanced with readability and focus on important statistics of programs, including participating schools, students and their accomplishments.

Junior Achievement of Western New York's Annual Progress Progress Report

Inside page of the JA of WNY Annual Report

About Junior Achievement of Western New York

Junior Achievement (JA) empowers young people to own their economic success. Volunteer-Delivered, K-12 programs foster work-readiness, entrepreneurship and financial literacy skills, and use experiential learning to inspire kids to dream big and reach their potential.

Junior Achievement USA has spent almost 100 years providing young people with financial literacy, economic education and work readiness skills that prepare them to succeed in the real world.  Each year JA programs reach 4.7 million students in 176,000 classrooms in the US.

Here in Western New York, JA has been providing these important skills to young people since 1958.  Each year JA reach more than 12,400 students in 686 classrooms in 136 schools throughout our community.