We’re honored to once again be working with Catholic Charities of Buffalo on the public awareness campaign for Appeal 2022. This marks the fourth year Abbey Mecca and Catholic Charities have worked together to create a campaign raising awareness for the impact Catholic Charities has in our community and to encourage people to donate to Appeal 2022.
The campaign for 2022 leverages the Catholic Charities brand strategy – HOPE for all seasons – a tagline the agency has used for many years. Abbey Mecca created a multi-media campaign that integrates creative and messaging across television, radio, outdoor, print, and digital channels as well as direct mail and internal communications.
With a goal of raising $10 million, the Appeal is the primary fundraiser for the non-profit agency and funds various programs serving thousands of people in need. You can view a gallery of the Appeal campaign here.