Branding a Historic District

By October 6, 2015 August 12th, 2016 Branding

One of latest projects has been to develop a brand strategy and identity for the Historic Cobblestone District in Buffalo New York. Nice thing about this job, is that it happens to also be the location of the Abbey Mecca offices. Art Director Melissa Garrity created a unique brand design and color scheme for the identity selecting a vibrant green to signify the resurgence of energy and life in this area that played an important part of Buffalo’s history.

The initiative to do something in the area was shared by Savarino Companies, FFZ Holdings, Frontier Industrial Services, Abbey Mecca & Company and Lagerhaus 95. The light post banner project was a collaboration of Try-It Distributing (banners), Abbey-Mecca (design) and Savarino Companies (installation).

abbeymecca cobblestone Screen shot 2015-11-16 at 9.17.17 AMScreen shot 2015-11-16 at 9.20.20 AM“This is one of the first steps in a campaign designed to brand the Cobblestone District as a destination,” says Dan Mecca, president of Abbey Mecca & Company. “The District not only played a significant part in Buffalo’s history, but today it offer easy access, plenty of parking, proximity to the waterfront and Canalside, along with great bars, restaurants and entertainment.”

We researched banner options and manufactures and found a great banner company, Britten Banners, that also offered an innovative Banner Saver mounting solution. The Banner Saver can be mounted to almost any light post and are spring-loaded to handle heavy winds without damaging the banners or the light posts. The banners will remain up all year and with the winds that come off Lake Erie, we knew the Banner Saver mounting solution was, well – the right solution for our project.

Savarino Companies provided the installation.   Start to finish – the project took about 3 weeks and the results were great.