New Branding Work for Miller 3D Printing

By October 8, 2015 August 12th, 2016 Branding

Recently, A.W. Miller Technical Sales, Inc., proudly held the grand opening for a new division – Miller 3D – the first dedicated distributor for sales, service and support of next generation 3D printing technology, including 3D metal printers in Western New York. Miller 3D has partnered with industry leader, 3D Systems of South Carolina, as a certified service reseller to offer the most advanced and comprehensive 3D digital design and fabrication solutions available today.

Often referred to as additive manufacturing, 3D printing is a rapidly evolving technology used in a growing number of industries such as manufacturing, architecture, medical and dental labs, universities and others for prototypes, models, R&D, and low volume production of components.

“The new Miller 3D division was formed to help our customers take advantage of the full potential of additive manufacturing technology,” said Bill Miller, president of parent company, A.W. Miller. “3D printing has become an integral part of many industries today, especially manufacturing, and we have the equipment experts, engineering personnel and service specialists to provide complete 3D solutions.”

Miller 3D invested nearly $1 million to outfit a new, dedicated 3D Printing Center within the A.W. Miller facility. The investment includes personal, professional and production 3D printing systems, as well as software and scanners for sale and distribution.

In May of 2015, Matt Jones, manager of 3D printing for AW MIller, began working with Abbey Mecca on development of a new brand strategy and marketing plan for Miller 3D.  “We had a good start with Miller 3D, but felt we needed to take the brand to the next level in our strategy and presentation.” commented Jones.  “Working with Abbey Mecca, we were able to craft a brand strategy, marketing plan and a suite of digital marketing communications that have elevated the Miller 3D brand.”


Using our ignite branding model, we discovered an opportunity for Miller 3D to utilize a leadership brand positioning strategy in this emerging market.


Other work included development of a integrated marketing plan along with new logo design and identity standards, responsive website with integrated CRM, a social media plan, digital content development and marketing collateral design.

Miller 3D Facebook page
Miller 3D Twitter account

Among highlights of Miller 3D offerings is 3D Systems’ ProXTM 300 Direct Metal Printing (DMP) technology for the production of metal parts, either for prototypes or finished parts. The DMP system at Miller 3D is the first production grade, 3D metal printer in the area available to offer R&D contract printing and process development services.

“We can assist customers in creating metal prototype parts, including complex components, on a contract basis,” said Matt Jones, Manager at Miller 3D. “Our goal is to show our customers how DMP technology can speed development times, create non-manufacturable geometry and complement the traditional manufacturing process. Now with our new brand strategy and design, we look the part of the leader in additive manufacturing solutions.”

Miller 3D also offers Markforged continuous fiber 3D printer, the only system of its type in the world, used to create Nylon parts reinforced with Carbon Fiber, Fiber Glass, or Kevlar.

Founded in 1971, A.W. Miller is a leader in machine tool technology solutions and the exclusive distributor in Pennsylvania and New York for Mazak Corporation, the largest machine tool builder in the world. A.W. Miller has offices in East Aurora, New York, as well as Pennsylvania and Canada, and employs more than 40 people in the Western New York area.