Super Bowl commercials have become a cultural phenomenon, much more than just a way for companies to advertise their products. With millions of viewers tuned in for the big game, businesses know that the Super Bowl is an opportunity to make a massive impact, generate buzz, and get their brand in front of a diverse, engaged audience. These ads are expected to be more creative, memorable, and sometimes even emotional, with companies investing millions to stand out. Whether it’s through humor, star power, or heartfelt moments, the Super Bowl is a prime opportunity for companies to make a lasting impression.
I’ll be sharing my thoughts on the best and worst ads I’ve seen, including my personal favorites and those that missed the mark. I’ll also dive into which ads I think will rank the highest on AdMeter by USA Today, and why certain commercials tend to rise to the top while others fall flat. It’s always interesting to see which brands hit the mark and which ones miss it, so let’s dive into the 2025 Super Bowl ads and break it all down!
Least Favorite
The Uber Eats commercial featuring Matthew McConaughey as Mike Ditka takes a creative twist, but it can be a bit confusing at first. Instead of getting a clear message about Uber Eats, the commercial builds a narrative that leaves you wondering about its connection to the service until the very end. By the time McConaughey takes over, the focus shifts, leaving you with a memorable moment but not necessarily a strong takeaway about the Uber Eats brand itself. A more direct and engaging approach could help reinforce the message while still delivering a fun, unexpected twist.
Favorite
The Ray-Ban commercial is my favorite because it features Chris Pratt and Chris Hemsworth bringing energy and charisma to showcase the true essence and vibrant colors of the new Meta glasses. These innovative smart glasses are designed with built-in technology, allowing users to stay connected without relying on their phones or cameras. With hands-free functionality, they make capturing moments effortless, enhancing everyday experiences without interruptions. The commercial does a fantastic job of highlighting how this cutting-edge design encourages people to fully immerse themselves in life’s moments rather than being glued to screens. It’s a perfect blend of style, technology, and practicality, making it clear that these glasses are more than just a fashion statement—they’re a game-changer in how we interact with the world.
Ranked
This year’s Budweiser Super Bowl commercial is set to be one of the best. The ad tells a great story that takes us back to the roots of Budweiser, giving viewers a sense of nostalgia and showing how far the brand has come. The Clydesdales are at the heart of the commercial, reminding us of the deep connection the horses have with the brand, and their emotional journey brings out feelings of loyalty and friendship. The moment at the end, with the crown symbol, really drives home how dominant Budweiser is in the beer world. These horses have broad appeal, and people of all ages can relate to their charm. The ad doesn’t just push the product; it engages viewers with a story that has a real beginning, middle, and end, making it more memorable than other ads. And with the Super Bowl’s larger-than-life atmosphere, this heartfelt and nostalgic ad stands out, making Budweiser feel like a true part of the event and American culture.
