Branding the Blue Hope Hard Hat Initiative

By March 2, 2016 May 5th, 2016 Branding

Abbey Mecca & Co. collaborated with the Colon Cancer Alliance to assist in branding Buffalo’s newest health awareness campaign, the Blue Hope Hard Hat Initiative.


We designed a set of logos, including the buffalo flaunting a blue hard hat and blue boxers. The hard hat and underwear are vital components that represent the initiative, its events, and identity. More specifically, there are three illustrations of the buffalo that will represent three events: (from left) Blue Hope Hard Hat Initiative, Blue Bash, Undy Run.


In addition to the general logo, Abbey Mecca & Co. also designed the visuals for Blue Bash, the main kick-off event for the Initiative. The event will serve as a fundraising and awareness platform for the Blue Hope Hard Hat Initiative. Blue Bash is Saturday, March 26, 2016, and will be located at 500 Seneca Street.

Blue Bash


Our team also designed the logo and banner for the Initiative’s inaugural race, The Buffalo Undy Run/Walk. The banner falls in line with the accompanying promotional work, while staying true to the overarching brand of the Colon Cancer Alliance. The race will take place on Saturday, April 30, 2016, and the race will start in Delaware Park at 9 am.

undyrunwalk (1)


Our team also designed the website, which was created to build awareness for Colorectal Cancer and the preventable measures that can stop it. Colorectal Cancer is a prevalent but treatable disease when found through screening. Regular screening for Colorectal Cancer can reduce the number of people who die from this disease by 30%.

The various tones of blue incorporated in the website design appropriately aligns alongside the Blue Hope Hard Hat initiative and the Colon Cancer Alliance brand. During the month of March, participants will wear their branded Blue Hope Hard Hats on jobsites around Buffalo and make use of new toolbox talks covering colorectal health and screenings at jobsite meetings. The hashtag #protectyourass will serve as the primary marketing phrase, allowing seamless integration of the initiative across countless social and traditional platforms.

This marketing strategy will spark conversation and levity around a serious topic to reduce the stigma and encourage more people to get tested. Visit the website here.

The initiative is supported by the National Colorectal Cancer Roundtable, Colon Cancer Alliance and American Cancer Society.