Skip to main content

Templating is a smart way to streamline your content marketing strategy. It gives you a structured framework to produce high-quality, creative content quickly and consistently. Here’s how it works:

What is Templating?

Templating involves creating a repeatable structure for your content, whether it’s for blogs, social media, or emails, that allows you to stay organized and efficient while still adding creative value to each piece.

Screenshot of Industrial Tire’s blog post on manufacturer defects in forklift tires

Repurpose for Maximum Impact

Once you have a blog or article, you can easily break it down into smaller pieces for social media posts, emails, and more. This not only maximizes the reach of your content but also drives traffic back to your website.

Why Templating Works

  • Consistency: Maintain a unified look and feel across all your content, which builds brand recognition.
  • Efficiency: A structured approach speeds up content creation without sacrificing creativity and quality.
  • Scalability: As your content strategy grows, templating ensures quality and consistency across platforms.

Example: From Blog to Social Media

  1. Write the blog and post it on your website
  2. Create multiple social posts highlighting key points
  3. Share in an email newsletter to your audience

One piece of content becomes multiple touchpoints, maximizing its value and reach.

Social media post by Industrial Tire highlighting a blog component on manufacturer defects in forklift tires

Social media post by Industrial Tire featuring another key insight from their blog on manufacturer defects in forklift tires

Templating helps boost your content marketing efficiency and effectiveness, allowing you to scale your strategy while maintaining high standards.