Incorporated in 1969 by C. Robert Abbey and Nicholas D. Mecca, Abbey, Mecca & Co., Inc., became operational that year as a full service advertising, marketing and public relations agency. Robert Abbey, a journalism graduate from Ohio Wesleyan and former associate editor for the Rochester Times-Union, had previously operated a public relations firm named Abbey & Company that served as public relations counsel for a number of non-profit health agencies and trade organizations in Western New York.
While maintaining the relationships with existing clients of Abbey, Mecca & Co., Inc., the new agency, began to add consumer oriented advertisers to its list. Clients such as Kentucky Fried Chicken of Western and Central New York looked to Abbey, Mecca to provide expertise in media management and advertising. It was in 1975 that Nicholas Mecca took the reins of the agency and was named president and CEO.
In 1979, Westwood Pharmaceuticals tapped Abbey Mecca to supply a complete range of creative, graphic and production services, including sales and promotional literature, advertising, package design, visual aids, point of purchase floor and counter displays, product logo designs, and ethical product labeling.
In 1993, Daniel Mecca joined Abbey Mecca as an account executive and worked in various capacities until 2001 when he was named as the agency’s third president.