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Abbey Mecca

Branding is More Powerful than You Think

By Branding

The golden arch, the picture of the apple, the shoosh and check. These images are synonymous with McDonalds, Macintosh and Nike, respectively, but you knew that already. This is the power of branding. In order to be effective, a company must align its branding with its mission and purpose. Creating an…

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Public Relations begins from within

By Public Relations

Public Relations is a company-wide vision. From sales representatives on the front-lines interacting with customers, the engineers building the product or service, to the executives in c-level suites who decide the direction of the company, every piece of a company must be involved, and on the same page, in order…

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Public Relations

Public Relations: Communication is Power

By Public Relations

As public awareness increases through mediums that disperse real-time information, the importance of having a strong public relations strategy becomes critical in times of crisis. The New York Times wrote an article on Volkswagen’s crisis strategy-or lack thereof. As Volkswagen learned, public relations has implications far beyond the press releases…

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Branding the Blue Hope Hard Hat Initiative

By Branding

Abbey Mecca & Co. collaborated with the Colon Cancer Alliance to assist in branding Buffalo’s newest health awareness campaign, the Blue Hope Hard Hat Initiative. We designed a set of logos, including the buffalo flaunting a blue hard hat and blue boxers. The hard hat and underwear are vital components that…

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