All Posts By

Abbey Mecca

Brewing A New Site For BHSC’s Buffalo Brewfest

By Digital Marketing

Since 2009, Abbey Mecca has provided creative direction and event management services for the Buffalo Brewfest, a fund-raising event that supports agency client Buffalo Hearing and Speech Center. Along with the logistic duties for Buffalo Brewfest, we recently redesigned the Buffalo Brewfest website for the upcoming 2016 event. Buffalo Brewfest is the premier…

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5 P’s to Successful Content Marketing

By Digital Marketing

Creating content can be time consuming and challenging, but creating content to benefit your business is mandatory in today’s world. Consumers are constantly looking for content to engage with, and valuable information to help them make better informed decisions. While taking your journey through content marketing, regardless of the industry, just remember…

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Social Media Tips for Nonprofits

By Branding, Public Relations

Most nonprofits have relatively small marketing budgets compared to their profit-driven counterparts. With that being said, non-profits may lack the ability to fund traditional marketing efforts using print, television and radio advertising. That is where social media and content marketing come in. Connect with Influencers Who is considered an influencer? A person or…

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Advertising during an Olympic Year

By Advertising

On your marks…get set…spend! Business Insider wrote an article that NBCUniversal has sold more than $1 billion in advertising spots for the Summer Olympics-which start in August. NBCUniversal also announced it is on pace for an all-time advertising sales record. In addition to the increase in brand spending, NBCUniversal is…

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