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About

Founded in 1969 by C. Robert Abbey and Nicholas D. Mecca, Abbey Mecca is an integrated branding, advertising, and digital marketing agency working with B2C, B2B and Non-profit clients.

C. Robert Abbey, a journalism graduate from Ohio Wesleyan and former associate editor for the Rochester Times-Union, operated Abbey & Company, a public relations firm that served as public relations counsel for a non-profit health agencies and trade organizations in Western New York.

Nicholas D. Mecca, a graduate of Canisius College in Buffalo, New York, was district director for The Muscular Dystrophy Association when he and Bob Abbey crossed paths. The two men worked well together and shared common values and work ethic. They saw potential for a new agency that focused on growing brands rather than growing big.

Together, the partners added clients such as Kentucky Fried Chicken of Western and Central New York, Westwood Pharmaceuticals and Dunlop Sporting Goods and soon the agency was able to provide a complete range of planning, creative and production services, public relations as well as media planning and buying services to clients.

In 1993, Daniel Mecca joined the agency as an account executive and later was promoted to vice president of account services. In 2000, Dan became the agency’s third president.

Today, Abbey Mecca offers clients innovative branding, advertising and digital marketing solutions that build brands, engage audiences, lift sales, and win awards from time to time.

BRANDING

ADVERTISING

DIGITAL MARKETING

BRANDED CONTENT MARKETING

PUBLIC AND MEDIA RELATIONS