Branding Advertising Digital Marketing Public Relations Promotion Events

Branding

  • Strategy & Positioning
  • Market Research
  • Logo and Trademark Design
  • Packaging
  • Environmental
  • Activation

Advertising

  • Media Planning & Buying
  • Television
  • Radio
  • Outdoor
  • Print
  • Programmatic & Digital

Digital Marketing

  • Website
  • Content Development
  • SEO / SEM
  • Email Marketing
  • App Development
  • Social Media Management

Earned Media

  • Publicity
  • Crisis Management
  • Reputation Management
  • Special Events Management

Our Team

Smiling owner

Daniel Mecca

PRESIDENT | MANAGING CREATIVE DIRECTOR

Dan is the president and managing creative director of Abbey Mecca. He is responsible for day-to-day management of the agency and provides the agency’s clients with branding, positioning and creative strategies. He has more than 20 years of branding, advertising and marketing communications experience.
Smiling employee

Melissa Keith

MEDIA DIRECTOR

Melissa joined Abbey Mecca in December of 2006 and has held various positions in the media department. Melissa oversees and manages research, planning, buying and post-buy analysis for both traditional and digital advertising for agency clients. She also designs media plans that reach the target audience effectively and efficiently. A Western New York native, Keith has more than 13 years of experience in media management.
Smiling employee

Elizabeth Ervolina

CONTENT MARKETING DIRECTOR

Elizabeth joined Abbey Mecca in 2017. In her role, Elizabeth works with clients and agency staff to plan, develop and distribute branded content across earned media channels including website, email, social media and public relations. She earned a Masters degree in Integrated Marketing Communications from St. Bonaventure University and holds a Bachelor of Arts degree in Journalism and Mass Communications also from St. Bonaventure.
Smiling employee

Paul Maurer

ART DIRECTOR

Paul is the agency’s lead designer working on communications for print, to package design to digital and web projects. With more than four years of experience in visual communications, Paul has the ability to develop visual campaigns across multiple channels. As a designer and art director, Paul’s work has been recognized for creative excellence.
vintage photo of shaking hands

Incorporated in 1969 by C. Robert Abbey and Nicholas D. Mecca, Abbey, Mecca & Co., Inc., was founded as a full service advertising, marketing and public relations agency. Bob Abbey, a journalism graduate from Ohio Wesleyan and former associate editor for the Rochester Times-Union, had previously operated a public relations firm named Abbey & Company that served as public relations counsel for a number of non-profit health agencies and trade organizations in Western New York. Nick Mecca, a graduate of Canisius College, was district director for The Muscular Dystrophy Association when he and Bob Abbey crossed paths. The two men worked well together and shared common values and work ethic. They saw potential for the new agency that focused on growing brands rather than growing big.

Together, the partners added clients such as Kentucky Fried Chicken of Western and Central New York Westwood Pharmaceuticals and Dunlop Sporting Goods. Soon the agency was able to provide a complete range of planning, creative and production services, public relations as well as media planning and buying.

Today, Abbey Mecca offers clients a comprehensive suite of branding, advertising and digital marketing services from website and digital content development to advertising, creative and social media.

Our mission is and always will be to help our clients build long-term brand value. We get it. We’ve been at it for more than 50 years. Our brand-focused culture puts our clients first, streamlines project flow, increases effectiveness and through collaboration, results in award-winning campaigns.

Losi & Gangi

hockey player promotional ad

Canisius College

Model image

Colorectal Cancer Alliance

Closeup Logo

The Copy Store

Uncategorized
September 30, 2020

The Buffalo and Erie County Naval & Military Park Puts Out the Call for Support

The Covid-19 pandemic and necessary response hit the Buffalo and Erie County Naval & Military Park hard this summer.  New restrictions forced the cancellation of spring and fall encampments and…
Projects
April 24, 2020

Thinking Outside the Box Results in an Innovative Approach for Logistics Brand

PortX Logistics or “Port X” as they are referred to by employees, customers, and Abbey Mecca, is a transportation company that specializes in expediting containerized cargo throughout the U.S. and…
image of smiling peopleProjects
April 22, 2020

Campaign for Catholic Charities Appeal 2020 Delivers Power Message

Catholic Charities of Buffalo has been serving the most vulnerable and needy in Western New York for more than 95 years.  Abbey Mecca is privileged to work with Catholic Charities…
Small logo for Seventy Eight West

seventy eight west provides best in class productions to companies looking to take their branding to an experiential level. We provide our services to clients through a well thought-out process that exemplifies professionalism, creativity, and client satisfaction. We only do brand activations that will provide measurable results for a client’s goal in order maximize their brand’s value. All this provided using our prior 50 years of marketing knowledge.

Begin Your Event
logo for Printec

From digital printing to large format graphics, to branded items and wearable and displays and exhibits, Printec is your one source for premium branded marketing items.

  • Digital printing of brochures, postcards, posters and fliers
  • Large format graphics for windows, walls and almost any other surface
  • Vehicle graphics and wraps
  • Branded promotional items – almost anything you could think of, we can brand for your company
  • Custom branded wearables – embroidery and screen printing of fashion-forward shirts, jackets, headwear, bags, and uniforms.