Abbey Mecca Takes A Step Back In Time For Super Bowl 51

By January 25, 2017 February 2nd, 2017 Advertising

On February 5, 2017, Super Bowl LI will feature the Atlanta Falcons and New England Patriots.  At Super Bowl I, in 1967, Vince Lombardi and the Green Bay Packers emerged victorious over the Kansas City Chiefs. One 30-second commercial in the game went for $42,000.  Fast-forward to Super Bowl LI – Fox has a $5,000,000 price-tag for a 30-second ad.

Over the years, the Super Bowl has transformed into an advertising spectacle, attracting millions just to watch commercials – with more interest than the football game itself. We’re using this week leading up to the Super Bowl to look back at the Big Game for each of us in the year we were born, as well as some interesting information about each game. Take a look.


Brandon - Super Bowl
Super Bowl XXVII

Dallas 30, Buffalo 13 (Sorry, Bills fans)

Georgia Dome
Atlanta, Georgia
Attendance: 72,817
MVP: Emmitt Smith, RB, Dallas

Halftime Performance: Clint Black, Tanya Tucker, Travis Tritt, The Judds

Thoughts on performance:
“Honestly, I’m more embarrassed about the fashion. The performance was neat, it’s just crazy this was the last Super Bowl appearance for the Bills.”

Cost of 30-second ad – $900,000


Paul - Super Bowl
Super Bowl XXIII

San Francisco 20, Cincinnati 16

Joe Robbie Stadium
Miami, Florida
Attendance: 75,129
MVP: Jerry Rice, WR, San Francisco

Halftime Performance: Elvis Presto’s “World’s Biggest Card Trick”

Thoughts on performance:
“Nothing will ever top the 1989 Halftime show – you can’t top the ‘World’s Largest Card Trick’ performed in dazzling gold pants.

Cost of 30-second ad – $675,000


Melissa - Super Bowl
Super Bowl XX

Chicago 46, New England 10

Louisiana Superdome
New Orleans, Louisiana
Attendance: 73,818
MVP: Richard Dent, DE, Chicago

Halftime Performance: Up with the People presents “Beat of the Future”

Thoughts on performance:
“All I can say is that now i know where the “Carlton Dance” came from. Truly a dance spectacle you want to see for yourself. You will not be disappointed!”

Cost of 30-second ad – $550,000


New York Jets 16, Baltimore Colts 7

Miami Orange Bowl
Miami, Florida
Attendance: 75,389
MVP: Joe Namath, QB, New York

Halftime Performance: “America Thanks” with Florida A&M University band

Thoughts on performance:
“Cigarette and shaving ads seemed to dominate the categories. I am not sure what I like most the cigarette commercials, Schlitz beer or the Plymouth ad with Roadrunner and the Coyote.”

Cost of 30-second ad – $55,000