Director, Content Marketing
Abbey Mecca & Company has an immediate opening for a director of content marketing. This position requires understanding and skill in content marketing planning, public and media relations, content development and writing, search engine optimization as well as social media management. To be successful, you should not just be native to social media but employ best practices to effectively reach and attract audiences across all earned media channels. We’re looking for someone that can lead agency efforts when working with clients to ensure the timely development and distribution of relevant and engaging content.
You must have excellent writing, communication and organization skills. As the voice of our clients, you will be monitoring, engaging, and responding to various audiences.
- Development of content marketing strategies, plans and calendars for clients
- Management of social media calendars and distribution of content
- Development of branded and curated content for blog posts and social media updates
- Maintain quality control over content submitted by staff, artists, third party providers, etc.
- Analyze social media data and referral traffic to make informed recommendations on content creation and use of social marketing platforms, tools or applications that will improve social media efforts
- Daily monitoring of social media profile activity, drafting and analyzing social media activity reports
- Moderating comments on client social media sites
- Working with client services team and internal resources to coordinate development of social media strategies
- Leveraging data to deepen understanding of audiences, trends and insights
- At least 2 years of experience in content marketing, PR and/or social media (agency or brand side)
- Excellent written and verbal communication skills
- Familiarity with website CMS / WordPress backend
- Ability to use multiple social media admin programs
- Four-year college degree
- Motivated and able to work independently
- Ability to juggle multiple priorities and deadlines with exceptional attention to detail
If you are interested and would like to be part of a collaborative and fun team of creative professionals, send us a letter and your resume to firstname.lastname@example.org.
Abbey Mecca & Company is a branding, advertising and digital marketing agency in Buffalo, New York. Founded in 1969, the agency works with a variety of clients from non-profits, to education, manufacturing, retail and consumer goods. We put our ideas, passion, and desire to work and help good brands become great brands.