Abbey Mecca & Co. gets Groovy with collateral for 2016 Good Vibrations Gala

By March 7, 2016 May 5th, 2016 Branding

Abbey Mecca & Co. designed an invitation package for the “2016 Good Vibrations Gala” a 60’s themed fundraising event that supports Buffalo Hearing Speech Center Foundation and its mission to improve the quality of life for adults, children, and infants with communication disorders by delivering the cutting edge diagnosis and treatment of hearing and speech impairments and related special education services.

The invitation package includes: groovy envelope, invitation pamphlet, RSVP letter, and returning envelope.

The envelope, which is the first collateral seen by invitees, carries the phrase “Don’t miss the grooviest party of the year!” with a 60’s emphasis on “grooviest”.

In addition, Buffalo Hearing & Speech Center requested a pamphlet cover that would portray the 2016 Good Vibrations Gala as “The Best 60’s Bash in Buffalo”  and the invitation pamphlet (pictured) does just that.

gala_gatefold

The warm colors revive the 1960’s atmosphere, while the graphics and fonts take readers back in time to when good vibes were a necessity. To follow through the theme in its entirety, 60’s elements were incorporated in some way, on each page in the invitation pamphlet.

For example, the Gala Schedule, sponsorship footer and promotion for the “Hippest Costume Contest” include wavy fonts and color themes that align with that “60’s feel”.

To finish off the invitation package, the RSVP letter has an identical background to the pamphlet cover and the headline carries the “60’s” font.

Pretty groovy, right?

The 2016 Good Vibrations Gala will be held on Saturday, March 12, 2016 at the Hyatt Regency Buffalo, 2 Fountain Plaza, Buffalo, NY 14202.  If you have any questions or need additional information please visit the Buffalo Hearing & Speech Center website.