Most nonprofits have relatively small marketing budgets compared to their profit-driven counterparts. With that being said, non-profits may lack the ability to fund traditional marketing efforts using print, television and radio advertising. That is where social media and content marketing come in.
Connect with Influencers
Who is considered an influencer? A person or entity that has a significant voice through social media channels. Influencers range from celebrities to activists dedicated to a cause. It is vital as a nonprofit to recognize the influencers in your related industry. Forging relationships with people who support your organization’s’ mission will pay off tremendously when trying to reach the masses on a limited budget FYI, more than 2.2 Billion people used social media in 2015. Some influencers yield a following base of more than 1 million people, a massive audience that is connected to a credible source who may already be invested in your industry.
Boost or Promote Posts
This is an easy, and affordable alternative to spending large quantities of cash to get in front of your target audience. Boosting posts on Facebook can come in handy when trying to reach a specific audience in a local area. For instance, if you are a blood and organ donation services organization, you have the option to target males ages 25-51 within a 50-mile radius, to sign up to be an organ donor. You can boost posts for as little as $10.
Promoting tweets give a nonprofit the power to place their message in front of an audience that has vested interest in the related industry and cause, but might otherwise not take the time or effort to do research on their behalf. Promoting your account to gain more followers or promoting tweets to increase your social media engagement are two options that can be utilized with a limited budget.
Create Digital Call-to-Action
At the heart of many non-profit campaigns is a goal to change, persuade or reinforce the public’s behavior. Why not digitize your call-to-action..literally.
Facebook offers businesses and companies the option to create a call-to-action button adjacent to the profile picture, above the information platform. Here, a non-profit can plant “learn more” “call now” “contact us” buttons on their page, allowing an audience that is interested enough to visit the page, an easy way to connect with the business.
If you are a Museum that has seen a severe decline in membership inquiries, “learn more” can be linked to the membership sign-up and information page on your website. On Twitter, you can pin a post on the top of your profile feed, with no time limit for the pin. A nonprofit can take advantage of this space by tweeting a powerful ad, message or video, and it will be the first content seen by visitors-talk about first impressions.
We live in an era where the lack of a big budget doesn’t halt nonprofits and their marketing efforts. If you have questions pertaining to social media marketing, contact us here
Photo Credit: https://commons.wikimedia.org/wikipedia/