For the third year, the Abbey Mecca creative team was asked to design a progress report that presents the rapid growth and success of Junior Achievement of Western New York.
The tagline for the Progress Report this year was EMPOWER THE FUTURE, so it was fitting that Abbey Mecca’s creative team developed a cover which features a determined young student, ripping his button-up shirt apart, revealing the tagline “EMPOWER THE FUTURE” in a Superman-like manner.
The creative concept and design elements originated with JA of Greater Washington (Washington, DC), which culminated in the national JA Heroes Campaign.
With the cover in tact, the creative team developed a strategy to show the success of Junior Achievement of Western New York, but how do you show success? With graphs, pictures and numbers–except we took it one step further.
The presence of graphs and visual content makes for an easy read, while providing readers with the opportunity to interact with the information on each page.
The upper banners feature elementary school kids taking on their adult and superhero alter-egos. With each page, an element of child’s outfit is emphasized with true green to capture the importance of providing our future decision-makers with the opportunity to achieve his or her goals, and change the world.
The lower banners incorporate sponsors of Junior Achievement of Western New York. Included in the lower banner are company logos, as well as quotes from each company, sharing the success stories from volunteering with the children involved in Junior Achievement of Western New York. Pictures of students participating in the challenge support the level of engagement between the students and volunteers
Equally important, the Abbey Mecca creative team remained true to the Junior Achievement of Western New York’s branding, creating dramatic contrasts with variations of green accompanying grey and white backgrounds. In addition, orange accents align with the complete branding attributes associated with Junior Achievement of Western New York.
Ultimately, every page in the JA Progress Report reveals the success of not only Junior Achievement of Western New York, but the thousands of students, teachers and volunteers who participated in the organization’s business-related challenges.
About Junior Achievement of Western New York
Junior Achievement (JA) empowers young people to own their economic success. Volunteer-Delivered, K-12 programs foster work-readiness, entrepreneurship and financial literacy skills, and use experiential learning to inspire kids to dream big and reach their potential.
Junior Achievement USA has spent almost 100 years providing young people with financial literacy, economic education and work readiness skills that prepare them to succeed in the real world. Each year JA programs reach 4.7 million students in 176,000 classrooms in the US.
Here in Western New York, JA has been providing these important skills to young people since 1958. Each year JA reach more than 12,400 students in 686 classrooms in 136 schools throughout our community.