Social Media Tips for Nonprofits

By | Branding, Public Relations

Most nonprofits have relatively small marketing budgets compared to their profit-driven counterparts. With that being said, non-profits may lack the ability to fund traditional marketing efforts using print, television and radio advertising. That is where social media and content marketing come in. Connect with Influencers Who is considered an influencer? A person or…

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Public Relations begins from within

By | Public Relations

Public Relations is a company-wide vision. From sales representatives on the front-lines interacting with customers, the engineers building the product or service, to the executives in c-level suites who decide the direction of the company, every piece of a company must be involved, and on the same page, in order…

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Public Relations

Public Relations: Communication is Power

By | Public Relations

As public awareness increases through mediums that disperse real-time information, the importance of having a strong public relations strategy becomes critical in times of crisis. The New York Times wrote an article on Volkswagen’s crisis strategy-or lack thereof. As Volkswagen learned, public relations has implications far beyond the press releases…

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