Advertising during an Olympic Year

By | Advertising

On your marks…get set…spend! Business Insider wrote an article that NBCUniversal has sold more than $1 billion in advertising spots for the Summer Olympics-which start in August. NBCUniversal also announced it is on pace for an all-time advertising sales record. In addition to the increase in brand spending, NBCUniversal is…

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Abbey Mecca & Co. take on Super Bowl 50 ads

By | Advertising

Millions of dollars and views later, confetti from Super Bowl 50 and the hype surrounding the ads have finally settled. According to Media Life Magazine, Super Bowl 50 received an average rating of 49.0, the second highest rating in television history, behind last year’s Super Bowl 49, which earned a…

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