Latest Reports Indicate Advertisers Spent Less to Support Brands in 2009
Here’s a great article from this morning’s trades on US ad spending across media and for various categories.
The US advertising market posted a double-digit contraction in revenues last year, as major players like Procter & Gamble and Verizon Communications reined in their expenditure.
According to Kantar Media, the research firm, adspend levels fell by 12.3% on an annual basis in 2009, to $125.3 billion (€91.6bn; £82.0bn), although this decline slowed to just 6% in the final quarter.
Read the full article at here.