Abbey Mecca Working with Catholic Charities on 2010 Appeal Awareness Campaign
Buffalo, NY – Abbey Mecca & Company, a branding and marketing communications firm, has provided branding and advertising services for the 2010 Appeal for Catholic Charities of Buffalo’s public awareness campaign.
Abbey Mecca and Catholic Charities’ communications and public relations department collaborated on creative development, production, and media planning for a campaign that will raise awareness for the annual Appeal and encourage people across Western New York to make donations to the Appeal.
The campaign, designed to “educate and motivate” the market, uses performance statistics in advertising headlines to draw attention to the impact Catholic Charities has in the community. Catholic Charities and the agency selected four key service groups – families in need, children, seniors and domestic violence victims to demonstrate some of the most vital services Catholic Charities provides.
In all ads, the theme “One Donation at a Time” is used as way to encourage people to give to the Appeal. The advertising campaign launched the first week of February and will continue through mid-March. The campaign runs across multiple media including television, radio, outdoor, newspaper and online. In addition to advertising, the theme is carried through all supportive marketing materials and in direct mail efforts.
Catholic Charities is the most comprehensive direct human service provider serving all eight counties of Western New York, with 70 programs and 61 locations. Founded in 1923, Catholic Charities also provides, without regard to religious affiliation, comprehensive counseling services for children and families, anti-domestic violence programming and emergency services, among other social and mental health services.
Founded in 1969 by C. Robert Abbey and Nicholas D. Mecca, Abbey Mecca & Company is a branding, marketing and communication firm located in Buffalo, New York. The agency creates targeted brand marketing campaigns for local and national clients across a variety of industries.