Buffalo, NY – Abbey Mecca & Company, a branding, marketing and communication firm headquartered in Buffalo has been awarded a gold medal in the 2009 National Association of Collegiate Marketing Administrators (NACMA) awards competition for a series of 30-second spots created for the Canisius College Department of Athletics.

Melissa Garrity | Art Director
I think it’s time to turn over a new leaf when it comes to responsibility in marketing. I’m talking about taking an earth-friendly and responsible approach to every marketing project. You wouldn’t think of marketing as having a big environmental impact, but consider this.

Diane Warner | Media Director
Whenever the economy tanks, the first thing most execs look at is cutting the advertising budget. Short-term, this seems like a logical move to help the bottom line, but in the end, it’s the brand that suffers. Ultimately, the decrease in share of voice and resulting brand awareness and