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	<title>Momentum - The Official Blog of Abbey Mecca &#38; Company</title>
	<link>http://abbeymecca.com/blog</link>
	<description>Insights and information to move brands forward.</description>
	<lastBuildDate>Fri, 18 Jun 2010 20:13:51 +0000</lastBuildDate>
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		<title>5 Ways to Prevent Random Acts of Branding in Your Company</title>
		<description><![CDATA[Most companies will invest thousands of dollars to create an identity that captures the essence of their brand.  Your logo is the core of your brand. Consistent and accurate display of your logo is necessary to establish and maintain recognition of your brand.  Here are a few simple rules to follow when displaying your brand.]]></description>
		<link>http://abbeymecca.com/blog/?p=253</link>
			</item>
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		<title>Agency Scores Two Silver ADDYs in 2010 Competition</title>
		<description><![CDATA[Abbey Mecca picked up two ADDY awards recently.  This time, the firm took home two Silver ADDYs during the 2010 Buffalo Advertising Club’s Annual event.]]></description>
		<link>http://abbeymecca.com/blog/?p=242</link>
			</item>
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		<title>Latest Reports Indicate Advertisers Spent Less to Support Brands in 2009</title>
		<description><![CDATA[The US advertising market posted a double-digit contraction in revenues last year, as major players pulled back spending to support their brands, according to Kantar Media.]]></description>
		<link>http://abbeymecca.com/blog/?p=236</link>
			</item>
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		<title>Abbey Mecca Working with Catholic Charities on 2010 Appeal Awareness Campaign</title>
		<description><![CDATA[Buffalo, NY – Abbey Mecca &#038; Company, a branding and marketing communications firm, has provided branding and advertising services for the 2010 Appeal for Catholic Charities of Buffalo’s public awareness campaign.  
Abbey Mecca and Catholic Charities’ communications and public relations department collaborated on creative development, production, and media planning for a campaign that will [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=230</link>
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		<title>In Branding, Creativity Demands Strategy</title>
		<description><![CDATA[Scott Follett &#124; Brand &#038; Marketing Coordinator
Why do some ad campaigns endure while others fall down?
There’s no simple answer – there’s just too many variables. But there is one thing for sure, creative for creative sake is pretty much like throwing a dart with your eyes closed and hoping you’ll hit a bull’s-eye.  Consumers [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=219</link>
			</item>
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		<title>Firm Continues its Winning Ways with Three More International Awards</title>
		<description><![CDATA[Buffalo, NY – Abbey Mecca &#038; Company, a branding, marketing and communication firm headquartered in Buffalo, NY has been recognized with three awards for creative excellence during the 2009 International Davey Awards Competition. The Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. This year’s competition drew more [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=211</link>
			</item>
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		<title>The Beauty of Minimalism</title>
		<description><![CDATA[Jeff Orlowski &#124; Senior Art Director
In the arts, minimalism can be defined as “reducing the concept or idea to its simplest form.” Minimalism strips away our concerns for the superfluous and let’s us focus on what’s important.  It also let’s us imagine the possibilities by giving us the environmental freedom to feel in control [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=196</link>
			</item>
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		<title>Firm Scores Another Award for Canisius Work</title>
		<description><![CDATA[Buffalo, NY – Abbey Mecca &#38; Company, a branding, marketing and communication firm headquartered in Buffalo has been awarded a gold medal in the 2009 National Association of Collegiate Marketing Administrators (NACMA) awards competition for a series of 30-second spots created for the Canisius College Department of Athletics.
The winning entry was submitted in the medium-size [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=133</link>
			</item>
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		<title>A Commitment to a Greener Agency</title>
		<description><![CDATA[Melissa Garrity &#124; Art Director
I think it’s time to turn over a new leaf when it comes to responsibility in marketing. I’m talking about taking an earth-friendly and responsible approach to every marketing project. You wouldn’t think of marketing as having a big environmental impact, but consider this. Paper is one of the most widely used [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=137</link>
			</item>
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		<title>Plenty of Upside When Buying Media in a Down Economy</title>
		<description><![CDATA[Diane Warner &#124; Media Director
Whenever the economy tanks, the first thing most execs look at is cutting the advertising budget. Short-term, this seems like a logical move to help the bottom line, but in the end, it’s the brand that suffers. Ultimately, the decrease in share of voice and resulting brand awareness and understanding will hit [...]]]></description>
		<link>http://abbeymecca.com/blog/?p=135</link>
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