Most companies will invest thousands of dollars to create an identity that captures the essence of their brand. Your logo is the core of your brand. Consistent and accurate display of your logo is necessary to establish and maintain recognition of your brand. Here are a few simple rules to follow when displaying your brand.

The US advertising market posted a double-digit contraction in revenues last year, as major players pulled back spending to support their brands, according to Kantar Media.

Scott Follett | Brand & Marketing Coordinator
Why do some ad campaigns endure while others fall down?
There’s no simple answer – there’s just too many variables. But there is one thing for sure, creative for creative sake is pretty much like throwing a dart with your eyes closed and hoping you’ll hit a bull’s-eye. Consumers [...]

Jeff Orlowski | Senior Art Director
In the arts, minimalism can be defined as “reducing the concept or idea to its simplest form.” Minimalism strips away our concerns for the superfluous and let’s us focus on what’s important. It also let’s us imagine the possibilities by giving us the environmental freedom to feel in control [...]