The US advertising market posted a double-digit contraction in revenues last year, as major players pulled back spending to support their brands, according to Kantar Media.

Scott Follett | Brand & Marketing Coordinator
Why do some ad campaigns endure while others fall down?
There’s no simple answer – there’s just too many variables. But there is one thing for sure, creative for creative sake is pretty much like throwing a dart with your eyes closed and hoping you’ll hit a bull’s-eye. Consumers [...]