Buffalo, NY – Abbey Mecca & Company, a branding and marketing communications firm, has provided branding and advertising services for the 2010 Appeal for Catholic Charities of Buffalo’s public awareness campaign. Read the rest of this entry »

Scott Follett | Brand & Marketing Coordinator

Why do some ad campaigns endure while others fall down?

There’s no simple answer – there’s just too many variables. But there is one thing for sure, creative for creative sake is pretty much like throwing a dart with your eyes closed and hoping you’ll hit a bull’s-eye. Consumers today have much higher expectations for advertising. If a consumer is going to give an ad their attention, we are obligated to offer some entertainment value in exchange. If a consumer is to remember an ad, then we are obligated to offer something unique. And if a consumer is to understand a brand, then we are obligated to make sure the creative is aligned with the brand strategy. Read the rest of this entry »

Buffalo, NY – Abbey Mecca & Company, a branding, marketing and communication firm headquartered in Buffalo, NY has been recognized with three awards for creative excellence during the 2009 International Davey Awards Competition. The Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. This year’s competition drew more than 4,000 entries from across the US and around the world. Abbey Mecca received three silver Davey Awards for work created for clients in Western New York. Read the rest of this entry »

Jeff Orlowski | Senior Art Director

In the arts, minimalism can be defined as “reducing the concept or idea to its simplest form.” Minimalism strips away our concerns for the superfluous and let’s us focus on what’s important. It also let’s us imagine the possibilities by giving us the environmental freedom to feel in control and comfortable – a psychological state that makes it easy to explore and to create. Minimalism in design allows patterns to emerge because audiences are more comfortable with the experience. Read the rest of this entry »

Buffalo, NY – Abbey Mecca & Company, a branding, marketing and communication firm headquartered in Buffalo has been awarded a gold medal in the 2009 National Association of Collegiate Marketing Administrators (NACMA) awards competition for a series of 30-second spots created for the Canisius College Department of Athletics. Read the rest of this entry »

Melissa Garrity | Art Director

I think it’s time to turn over a new leaf when it comes to responsibility in marketing. I’m talking about taking an earth-friendly and responsible approach to every marketing project. You wouldn’t think of marketing as having a big environmental impact, but consider this. Read the rest of this entry »

Diane Warner | Media Director

Whenever the economy tanks, the first thing most execs look at is cutting the advertising budget. Short-term, this seems like a logical move to help the bottom line, but in the end, it’s the brand that suffers. Ultimately, the decrease in share of voice and resulting brand awareness and Read the rest of this entry »

Buffalo, NY – After more than 20 years in Amherst, Abbey Mecca & Company has moved its offices back into the City of Buffalo. Abbey Mecca, a branding, marketing and communication firm has moved from the Village of Williamsville to the cobblestone district of Buffalo. Daniel Mecca, president for Abbey Mecca & Company made the official announcement. Read the rest of this entry »

Buffalo, NY – Abbey Mecca & Company, a branding, marketing and communication firm headquartered in Buffalo has won another award – this time a Silver Telly Award for creative excellence during the 30th Annual Telly Awards Competition. The Telly Awards is the premier award honoring outstanding local, Read the rest of this entry »

Buffalo, NY – Abbey Mecca & Company, a branding, marketing and communication firm headquartered in Buffalo has been recognized with four awards for creative excellence during the 30th Annual Telly Awards Competition. The Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, Read the rest of this entry »