Designed to build long-term brand awareness and understanding, our Ignite model includes key steps that ensure the brand strategy is on time, on budget and on target. Hover or click on the steps to find out more.
Envisioning- Find clarity and Direction
This is one of the most critical steps in our approach. The Envisioning stage identifies the destination for the brand. It aligns expectations, finds clarity and direction in establishing the core attributes. We gather information and input from the key decision makers to determine the desired attributes and positioning of the brand.
Evaluation- Understand the Reality
During this phase we take a 360 view of the market, the level of brand awareness and understand to determine the most cost effective message(s) and communication channels.
Design- Create Differentiation and Relevance for the Brand.
With the completion of the brand evaluation, we possess the information necessary to fully develop the brand strategy, brand design and creative strategy. This is the "look and feel" or "style and tone" that the brand and marketing communications will take.
This phase determines the words used, the images chosen and the way they are presented together to create a compelling, emotional appeal to the target audience. The creative strategy will be used in an integrated, multi media marketing and advertising campaign.
Execution- Building Awareness and Understanding
This phase typically includes the development of the integrated marketing communications plan designed to promote the brand and the key message(s). Creative, advertising, public relations, and web strategies are planned and executed across the timeline and budget based on objectives established in early steps of the process.
Measurement- Effectiveness and Results
With any effort, measuring effectiveness is critical. We establish benchmarks during the Evaluation that help measure progress and effectiveness of the marketing effort.
Evolve- Continuously Improve
The measurement effort throughout the campaign takes a look at the effectiveness of the communication efforts and uses this feedback to make adjustments and improvements in future campaigns.